Amanda Michel
Global Contributions Director, The Guardian
At the Guardian, Amanda is Global Director of Contributions, a core part of the Guardian’s expanding reader revenue model. In 2018 the Guardian announced the support of more than one million readers around the globe and in 2019 that it had broken even. As Global Director, Amanda is responsible for the global contributions P&L as well as product and growth strategies. The Guardian’s reader funded approach was recently awarded the WAN-IFRA European Digital Media Award for Best Paid Content Strategy.
By nature, Amanda tinkers and experiments. In her journalistic career she’s been responsible for driving innovation and designing new practises to take advantage of technological change. Her work has been profiled, including in The 20% Doctrine: How Tinkering, Goofing Off, and Breaking the Rules at Work Drive Success in Business. Before her engagement for the Guardian´s development Amanda worked for the non-profit investigative newsroom ProPulica, for the Huffington Post, and in 2010 together with Amy Webb co-founded SparkCamp, which discussed changes in the industry for many years.